Overview:-

Baakhapaa, a dynamic platform dedicated to immersive storytelling and content creation, is excited to propose a collaboration with the talented event organisers organising Otaku Jatra . This partnership aims to combine the storytelling powers of Baakhapaa with the creative video content of Otaku Jatra, creating an effective platform for entertainment and engagement along with learning the otaku culture in Nepal.

What is Baakhapaa?

Baakhapaa is a diverse brand that represents originality, creativity, and a strong dedication to storytelling and teaching. Baakhapaa is an organisation that promotes learning and growth via immersive experiences, acting as an inspiration for educators and storytellers alike. 

How does Baakhapaa Works?

Baakhapaa is more than just an organisation; a brand that aims for storytellers and their stories that can inspire time investment through entertainment in learning and development. The main collaboration between Baakhapaa and Otaku Jatra is between portraying baakhapaa as a storytelling app and a platform for content creators. For this first, there is the need of understanding the working mechanism of Baakhapaa application. The app is integrated with various features to make the user experience as immersive as possible. The most highlighted section of the app are as follows:-

Story Section: Immersing in the stories of thrilling tales in Baakhapaa's Story Section that is presented in video format and interactive quizzes and tasks related to the video. After the video is completed the users can answer the questions and earn reward points per episode.

Store Section: Using the points that are earned or collected to shop for interesting products and amazing gadgets in Baakhapaa's Store Section. Furthermore, the upcoming vendors section will allow the storytellers to sell their own merch.

Storytellers Section: Sharing the fascinating tales, films, and concepts with the people on Baakhapaa to become a creator. The content produced by the creator will also be eligible for monetization policy.

Shorts Section: Watching interesting and entertaining clips in Baakhapaa's shorts to make yourself smile and entertain. There are continuous challenges and prize pools for the storytellers to compete from the get go to monetize their effort.

Objectives

1. Brand Exposure: Increasing Baakhapaa's visibility and brand recognition within the Otaku Jatra community and among anime enthusiasts. Adding up the hype of our brand and the things that we are bringing in the Nepali market through our app, storytelling and other projects.
2. Targeted Marketing: Reaching a certain demographic of anime lovers who are potential users of Baakhapaa's storytelling app. From such an audience we can get certain individuals who are interested in storytelling and story writing , which can further be used by us to do specific niche related marketing and content creation.
3. Community Engagement: Fostering a connection with the Otaku Jatra attendees through interactive experiences and brand activities. Moreover, the engagement of people can be utilised by Baakhapaa to create their own community based on apps or storytelling in various social media such as Viber, Discord , etc.
4. Content marketing and development: Using social media coverage and event-related content development, creating enthusiasm and buzz around Baakhapaa. From various events such as MLBB, Valorant, etc. Organizing events for these games creates a popular community and generates live or short clip content that can be used for brand promotion.
5. Content creators in-app integration: Content creators on Otaku Jatra, such as cosplayers, musicians, and event planners, can use Baakhapaa's app by making content creator accounts. This gives them the opportunity to create unique content for the app, invite their followers and guests to join Baakhapaa and get paid based on how much interaction their content gets. Through this collaboration, content producers can reach a wider audience, interact with their audience, and profit from monetization strategies developed by Baakhapaa.

Ways to Profit from Sponsorship:

Exclusive Offers: Offering exclusive discounts or perks to Otaku Jatra attendees who download the Baakhapaa app or sign up during the event. Furthermore, if possible giving up to 10% discount to the baakhaapaa users who are willing to buy otaku jatra tickets.

Brand Merchandise Sales: Setting up a Baakhapaa merchandise booth at the event to sell branded products, such as t-shirts, keychains, or stickers. Mainly focusing on Baakhapaa joggers and t-shirts.

Interactive Booths: Creating interactive booths or experiences where attendees can learn about Baakhapaa's app features. The users can participate in games, or get services that will be provided by Baakhapaa representatives. The reward to the users who are Baakhapaa users will be provided through discount coupons.

Panel or Workshop Sponsorship: Hosting a workshop at Otaku Jatra focused on storytelling, anime culture, or content creation, showcasing Baakhapaa's expertise. This can get us a good amount of content and experts that we need in our storytelling and content-creating section.

Social Media Engagement: Launching various social media campaigns during the event, encouraging attendees to share their Otaku Jatra experiences using Baakhapaa's event hashtags. Baakhapaa team can even livestream the otaku jatra and the cosplay event that is going to take place.

Branding Opportunities: Securing Baakhapaa as a strong brand in the mass will get us closer to other exclusive deals with other brands. The reputation of the brand will help the current and future prospects of Baakhapaa brand recognition.

Data Analysis: Collecting user data or leading through app sign-ups or contest entries during the event, enabling follow-up marketing efforts and data analysis. The report from the data analysis can help the brand sketch a proper marketing strategy and also a UI UX report that will be needed for regular in-app updates through Feedback and insights. 

Plans to Follow in the Next Otaku Jatra Event:

1. Setting up proper plans to launch a digital campaign representing Baakhapaa through Otaku Jatra. The digital campaign includes organizing various gaming events. This plan is to be executed before another Otaku Jatra event in collaboration with the Otaku Jatra team.
2. Mass digital promotion of Baakhapaa in Otaku Jatra not only through META Ads but also through Youtube and Google. If possible promoting the event from any popular social media icon as a brand ambassador.
3. Deciding what services Baakhapaa ought to provide in its stall during the upcoming otaku jatra.
4. Analyzing all the data from past events, and coming up with the best strategy that will both make the people visit our stall and even make them download and review Baakhapaa.
5. Showcasing our current projects that we have done with ShreeGo , Mr. Amit Jung and Rising Stars to the public during the event so that the brand “Baakhapa” can be renowned.